Marketing professors, Dr. Dee Sams and Dr. Cynthia Cano, have teamed up with the Warner Robins Area Chamber to research and develop a regional brand for the various communities served in that area. The initiatives' goal is to identify the unique qualities common to these communities and develop a brand around them that they all could use to attract new businesses and help existing businesses grow. This will also help attract visitors and new residents to the area.

While the project is still is progress, Ed Rodriguez, President and CEO of the Chamber, is impressed at the interdisciplinary approach that involves several classes--graduate and undergraduate, covering different subject matter and run by multiples professors. Rodriguiz said, "There are  ongoing aspects of the project, including several research instruments involving the business community and individual residents of Bibb, Houston, and Peach Counties. These efforts will be followed by brand development, testing, focus groups, and more. If the work to-date is any indication of what is to come, then our region is going to have an exciting, compelling and energizing brand that will benefit Middle Georgia for decades to come."