Marketing Research Students Work with Goodwill
Dr. Dee Sams and Wayne Thornley

Left to Right: Dr. Dee Sams and Wayne Thornley


Wayne Thornley, Vice President of Marketing and Communication for Goodwill International, recently visited Dr. Dee Sams' Marketing Research class to discuss two fall semester research projects that students are working with Goodwill. One group's project will determine perception of Goodwill across this region (35 counties), and the other group will conduct an assessment of community needs as they relate to Goodwill.