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BUSINESS PLAN

The Business Plan is an outline of what your new business will encompass and how you plan to make it work.
Always remember to include a cover page with your name and business address, company logo, your current home address, a fax number, business number and email address.

Business Plan Outline

 

I. Summary - Summarizes everything in the business plan in a persuasive way

II. Company - What business you are in, principal services, markets, products, etc.-- chief factors that distinguish you and will account for your success

III. Production Plan - Description of your business physical location, facilities and equipment, kinds of employees needed, inventory requirements and suppliers, and any other applicable operating details

IV. Market Research and Analysis - Examination of the primary target market for your product or service, including geographic location, demographics, target market's needs and how these needs are being met currently

V. Marketing Strategy - Detailed explanation of your sales strategy, pricing plan, proposed advertising and promotion activities, and product or service's benefits

VI. Management - Outline of your business legal structure and management resources, including your internal management team, external management resources, and human resources needs

VII. Financial Strategy - Description of your funding requirements, your detailed financial statements, and a financial statement analysis

VIII. Budget

IX. Supporting Documents

 

 

 

I. Summary - Summarizes everything in the business plan in a persuasive way
A. Objectives
B. Description of the Business
C. Products and Production
D. Marketing Strategy
E. Management
F. Finances

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II. Company - What business you are in, principal services, markets, products, etc.-- chief factors that distinguish you and will account for your success
A. Ownership
B. Location and Facilities
C. History
D. Goals and Milestones
E. Products

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III. Production Plan - Description of your business physical location, facilities and equipment, kinds of employees needed, inventory requirements and suppliers, and any other applicable operating details
A. Labor
B. Suppliers
C. Equipment
D. Property and Facilities
E. Subcontractors
F. Manufacturing Costs

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IV. Market Research and Analysis - Examination of the primary target market for your product or service, including geographic location, demographics, target market's needs and how these needs are being met currently
A. Target Market
B. Market Survey
C. Industry Analysis
D. Competition

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V. Marketing Strategy - Detailed explanation of your sales strategy, pricing plan, proposed advertising and promotion activities, and product or service's benefits
A. Sales and Distribution
B. Advertising and Public Relations
C. Positioning
D. Pricing
E. Strategic Alliances

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VI. Management - Outline of your business legal structure and management resources, including your internal management team, external management resources, and human resources needs
A. Description of Management Team
B. Remuneration
C. Shareholders
D. Consultants

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VII. Financial Strategy - Description of your funding requirements, your detailed financial statements, and a financial statement analysis
A. Reason for Financing
B. Sources of Financing
C. Financial Package
D. Time Line

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VIII. Budget

 

IX. Supporting Documents

 

Contact Information:

Small Business Development Center: (478) 751-6592

or

www.sbdc.uga.edu

www.scoreatlanta.com

 

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